Ideally located, at the start of the main lifts at Bergers, we welcome you with good humor and professionalism for ski and snowboard rental, as well as for the purchase of equipment and textiles from the biggest brands.

About : Concept

Located at the start of the main ski lifts, in the gallery of the shepherds, lift ticket office, ESF departure and departure of the slopes, 50m from the store.
Or whether you are staying at the resort, take advantage of this ideal situation to leave your security equipment in the store.
The Concept store welcomes you in a newly renovated 180 m2 store dedicated to ski equipment rental and sales.

Always with the same team of mountain and snowboard enthusiasts, we will advise you in the best possible way in the choice of your ski and snowboard equipment for hire at the store (more than 600 pairs of skis available for hire), among the biggest brands. , like Rossignol, Dynastar, Head, Lange, K2, Burton, Jones,…

The Concept store is also THE snowboard specialist in Alpe d'Huez! On the 1st floor of the store, come and discover our boardshop, with a very large choice of boards, bindings and boots, among the leading brands in the market, such as Burton, Jones, Lib Tech, K2, Dupraz, Flow, Northwave, ...

On the ground floor, the textile area, with among other things, a ProShop Eider and Millet will allow you to find the ideal outfit to face the most extreme conditions of winter.

The accessories and ski equipment area, will offer you a wide choice to equip you from head to toe among the biggest brands on the market.

-Ski / snowboard / cross-country ski / toboggan / snowshoe rental
-Test center: come and test the skis and snowboards for free for a purchase at the store
-Bootfitting: we adopt the ski boots to your foot.
-Ski preparation workshop: we maintain and repair your skis / snowboards in our shop workshop.

- Textile sales: brands Eider/Millet/Norrona, Peak performance/Volcom/Burton...

-Snowboard sales: brands Burton/Lib Tech/Jones/K2/Dupraz/Rossignol/Flow/Northwave...

-Sale of ski accessories: brands Sorel/Smith/Scott/K2/Kimberfeel/HMR/Bollé/Barts/Level/Millet/Eider...

-Sale ski equipment: brands Black Crows, Rossignol/Dynastar/Faction/Head/Lange/K2...

And for the summer mountain bike and electric bike rentals

Minimum age: 2 years

En bref

English - French

Pets welcome

From 24 months

Accessible in autonomy


  • Pets welcome
  • Cross-country ski hire
  • Ski touring equipment hire
  • Downhill ski hire
  • Snowshoe rental
  • Toboggan rental
  • Snowboard rental
  • Ski Helmet Rental
  • Rental of mountain safety equipment in winter
  • Sale alpine ski
  • Sale of Cross-country skis
  • Sale of Snowboard
  • Sale snowshoes
  • Shoes
  • Bootfitting
  • Sale of adult technical clothing
  • Sale of technical clothing for children
  • Sale of adult clothing
  • Sale of children's clothing
  • Sale of sportswear clothing
  • Sale of MTBs with electric assistance


  • 400 personne(s) maximum


From 02/12/2023 to 21/04/2024
daily between 8.30 am and 7 pm.

From 05/07 to 31/08/2024, daily.


Means of payment

  • Bank/credit card
  • Check
  • Travellers Cheque
  • Cash
  • Cadhoc cheque