Concept

Located at the start of the main ski lifts, in the gallery of the shepherds, lift ticket office, ESF departure and departure of the slopes, 50m from the store.
Or whether you are staying at the resort, take advantage of this ideal situation to leave your security equipment in the store.
The Concept store welcomes you in a newly renovated 180 m2 store dedicated to ski equipment rental and sales.

Always with the same team of mountain and snowboard enthusiasts, we will advise you in the best possible way in the choice of your ski and snowboard equipment for hire at the store (more than 600 pairs of skis available for hire), among the biggest brands. , like Rossignol, Dynastar, Head, Lange, K2, Burton, Jones,…

The Concept store is also THE snowboard specialist in Alpe d'Huez! On the 1st floor of the store, come and discover our boardshop, with a very large choice of boards, bindings and boots, among the leading brands in the market, such as Burton, Jones, Lib Tech, K2, Dupraz, Flow, Northwave, ...

On the ground floor, the textile area, with among other things, a ProShop Eider and Millet will allow you to find the ideal outfit to face the most extreme conditions of winter.

The accessories and ski equipment area, will offer you a wide choice to equip you from head to toe among the biggest brands on the market.

-Ski / snowboard / cross-country ski / toboggan / snowshoe rental
-Test center: come and test the skis and snowboards for free for a purchase at the store
-Bootfitting: we adopt the ski boots to your foot.
-Ski preparation workshop: we maintain and repair your skis / snowboards in our shop workshop.

- Textile sales: brands Eider/Millet/Norrona, Peak performance/Volcom/Burton...

-Snowboard sales: brands Burton/Lib Tech/Jones/K2/Dupraz/Rossignol/Flow/Northwave...

-Sale of ski accessories: brands Sorel/Smith/Scott/K2/Kimberfeel/HMR/Bollé/Barts/Level/Millet/Eider...

-Sale ski equipment: brands Black Crows, Rossignol/Dynastar/Faction/Head/Lange/K2...

And for the summer mountain bike and electric bike rentals

Minimum age: 2 years